Pengaruh Media Sosial Terhadap Minat Beli Produk Oh My Glam di Kalangan Generasi Z

Abstract

Currently generation Z, the digital world and various products that have been created are interrelated, namely generation Z is increasingly critical in choosing the right product for their lives. A very innovative product that is very popular among women in generation Z today is a beauty product, namely Oh My Glam (OMG). This study aims to determine the influence of social media on the interest in buying Oh My Glam (OMG) products among Generation Z. The population and sample in this study were all Generation Z in Kabanjahe as many as 100 respondents. The research data was processed using a descriptive analysis method with the help of SPSS. The results of the study showed that social media had a positive and significant effect on the interest in buying Oh My Glam (OMG) products among generation Z.