ANALISIS STRATEGI PROMOSI TERHADAP KEPUTUSAN MENABUNG PADA NASABAH PT BANK MANDIRI KCP LUBUK PAKAM

Abstract

This research, entitled "Analysis of Promotional Strategies on Customers' Saving Decisions of PT Bank Mandiri KCP Lubuk Pakam" aims to determine the Effect of Promotional Strategies on Customers' Saving Decisions of PT Bank Mandiri KCP Lubuk Pakam. The purpose of this research is to add insight and knowledge, and can be used as a reference for further research, so that it is more directed, logical and systematic. In this study, the total customer population of PT Bank Mandiri KCP Medan Katamso studied was around 13,237 customer population. In this study there are two types of data used in obtaining information, namely Primary Data and Secondary Data. Therefore this study uses a ratio e = 0.1 - then the data collection technique used in this study is to distribute 100 questionnaires to customers who save at PT Bank Mandiri KCP Lubuk Pakam, both at times that are not crowded with customers, as well as at customer time. In this study, the characteristics of the respondents observed included: age, gender, education and occupation. In this study, the results obtained were that the Asymp Sig probability value was 0.0636, meaning that the distribution was normally good, then the Durbin Watson coefficient was 2.154, which meant that there was no autocorrelation problem, and the VIF value of all independent variables was smaller than the determination value 10 and the tolerance value for all independent variables are greater than the determination value of 0.10. Therefore it can be concluded that the data in this study do not experience multicollinearity problems. From Graph 3.1 it can be seen that the dots spread above and below the number 0 on the Y axis, it is known that the pattern formed is not clear, so it can be concluded that there was no heteroscedasticity problem in this study.